Dan Hakimi – The Advocate
20 for 20 Look No. 16 – Dormeuil Tonik Wool
Michael Andrews Bespoke’s twentieth-anniversary lookbook with Dormeuil pairs twenty members of the MAB community with twenty cloths pulled from the mill’s archive. Look No. 16 belongs to Dan Hakimi, dressed in Tonik Wool.
Dan Hakimi is a writer and attorney who runs The Second Button, a men’s style blog he started in December 2019. The name comes from a joke about shirt buttons in Seinfeld. He describes it as a personal blog rather than a business, and himself as a writer, not an influencer.
Sometimes the most interesting conversations start with something small.
For Dan Hakimi, that something was a throwaway line from Seinfeld: “The second button literally makes or breaks the shirt.” What began as a joke eventually became the inspiration for The Second Button, his platform dedicated to the enduring appeal of classic menswear.
Here, seeing his finished bespoke suit for the first time, Dan embodies the very thing he has spent years advocating for. Not pretension, but the confidence that comes from feeling comfortable in your own skin. An appreciation for craftsmanship. The satisfaction of getting it right. The simple pleasure of liking what you see in the mirror.
The second button may not actually make or break the shirt. But we’re enjoying the conversation.








